{"id":2268,"date":"2014-06-03T15:52:00","date_gmt":"2014-06-03T06:52:00","guid":{"rendered":"https:\/\/yorozu.cloudfree.jp\/wordpress\/?p=2268"},"modified":"2025-09-25T11:54:28","modified_gmt":"2025-09-25T02:54:28","slug":"%e3%83%93%e3%82%b8%e3%83%8d%e3%82%b9%e7%90%86%e8%ab%96%ef%bc%88%e3%81%9d%e3%81%ae%ef%bc%92%ef%bc%89","status":"publish","type":"post","link":"https:\/\/yorozu.cloudfree.jp\/wordpress\/?p=2268","title":{"rendered":"\u30d3\u30b8\u30cd\u30b9\u7406\u8ad6\uff08\u305d\u306e\uff12\uff09"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\"><strong>\u30d5\u30a3\u30ea\u30c3\u30d7\u30fb\u30b3\u30c8\u30e9\u30fc\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8ad6<\/strong><\/h4>\n\n\n\n<p><span style=\"font-size: 1rem; line-height: 1.714285714;\"><span style=\"font-size: 1rem; line-height: 1.714285714;\"><b>\u3000<\/b><span style=\"font-size: 1rem; line-height: 1.714285714;\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u672c\u7684\u306a\u624b\u9806<br><span style=\"font-size: 1rem; line-height: 1.714285714;\">\u3000\u3000\u3000\uff32 \u2192 \uff33\uff34\uff30 \u2192 \uff2d\uff2d \u2192 \uff29 \u2192 \uff23\u3000\u3068\u3057\u305f<\/span><\/span><\/span><\/span><\/p>\n\n\n<figure id=\"attachment_2273\" aria-describedby=\"caption-attachment-2273\" style=\"width: 150px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/yorozu.cloudfree.jp\/wordpress\/wp-content\/uploads\/2014\/06\/\u57fa\u672c\u624b\u9806.jpg\" rel=\"lightbox[2268]\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/yorozu.cloudfree.jp\/wordpress\/wp-content\/uploads\/2014\/06\/\u57fa\u672c\u624b\u9806-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" class=\"wp-image-2273 size-thumbnail\" \/><\/a><figcaption id=\"caption-attachment-2273\" class=\"wp-caption-text\">\u57fa\u672c\u624b\u9806<\/figcaption><\/figure>\n\n\n<p><span style=\"font-size: 1rem; line-height: 1.714285714;\"><span style=\"font-size: 1rem; line-height: 1.714285714;\"><span style=\"font-size: 1rem; line-height: 1.714285714;\"><span style=\"font-size: 1rem; line-height: 1.714285714;\"><span style=\"font-size: 1rem; line-height: 1.714285714;\"><br><span style=\"font-size: 1rem; line-height: 1.714285714;\">\u3000\u3000\u3000\u30fb\u8abf\u67fb\uff08Research\uff09<br><span style=\"font-size: 1rem; line-height: 1.714285714;\">\u3000\u3000\u3000\u30fb\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u30fb\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30fb\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0<\/span><\/span><\/span><\/span><\/span><\/span><\/span><br>\u3000\u3000\u3000\u3000\u3000\u3000<span style=\"font-size: 1rem; line-height: 1.714285714;\"><span style=\"font-size: 1rem; line-height: 1.714285714;\"><span style=\"font-size: 1rem; line-height: 1.714285714;\"><span style=\"font-size: 1rem; line-height: 1.714285714;\"><span style=\"font-size: 1rem; line-height: 1.714285714;\"><span style=\"font-size: 1rem; line-height: 1.714285714;\"><span style=\"font-size: 1rem; line-height: 1.714285714;\">\uff08Segmentation, Targeting, Positioning\uff09<br><span style=\"font-size: 1rem; line-height: 1.714285714;\">\u3000\u3000\u3000\u3000\u3000\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff08\u5e02\u5834\u7d30\u5206\u5316\uff09<br><span style=\"font-size: 1rem; line-height: 1.714285714;\">\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u5171\u901a\u306e\u55dc\u597d\u3092\u6301\u3064\u9867\u5ba2\u3092\u30b0\u30eb\u30fc\u30d7\u5316\u3059\u308b<br><span style=\"font-size: 1rem; line-height: 1.714285714;\">\u3000\u3000\u3000\u3000\u3000\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff08\u6a19\u7684\u3092\u6c7a\u3081\u308b\uff09<br><span style=\"font-size: 1rem; line-height: 1.714285714;\">\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3069\u306e\u5e02\u5834\u3092\u5bfe\u8c61\u306b\u3059\u308b\u306e\u304c\u81ea\u793e\u306b\u3068\u3063\u3066\u5f97\u7b56\u306a\u306e\u304b\u3092\u8003\u3048\u308b<br><span style=\"font-size: 1rem; line-height: 1.714285714;\">\u3000\u3000\u3000\u3000\u3000\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\uff08\u76f8\u5bfe\u7684\u306a\u4f4d\u7f6e\u6c7a\u3081\uff09<br><span style=\"font-size: 1rem; line-height: 1.714285714;\">\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3044\u304b\u306a\u308b\u30b3\u30f3\u30bb\u30d7\u30c8\u306e\u88fd\u54c1\u3092\u63d0\u4f9b\u3059\u308b\u306e\u304b\u3092\u660e\u3089\u304b\u306b\u3059\u308b<br><span style=\"font-size: 1rem; line-height: 1.714285714;\">\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u7af6\u5408\u88fd\u54c1\u306b\u5bfe\u3057\u3066\u81ea\u793e\u306e\u88fd\u54c1\u304c\u76f8\u5bfe\u7684\u306b<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><br>\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000<span style=\"font-size: 1rem; line-height: 1.714285714;\"><span style=\"font-size: 1rem; line-height: 1.714285714;\"><span style=\"font-size: 1rem; line-height: 1.714285714;\"><span style=\"font-size: 1rem; line-height: 1.714285714;\"><span style=\"font-size: 1rem; line-height: 1.714285714;\"><span style=\"font-size: 1rem; line-height: 1.714285714;\"><span style=\"font-size: 1rem; line-height: 1.714285714;\"><span style=\"font-size: 1rem; line-height: 1.714285714;\"><span style=\"font-size: 1rem; line-height: 1.714285714;\"><span style=\"font-size: 1rem; line-height: 1.714285714;\"><span style=\"font-size: 1rem; line-height: 1.714285714;\"><span style=\"font-size: 1rem; line-height: 1.714285714;\"><span style=\"font-size: 1rem; line-height: 1.714285714;\"><span style=\"font-size: 1rem; line-height: 1.714285714;\">\u3069\u306e\u3088\u3046\u306a\u4f4d\u7f6e\u306b\u3042\u308b\u306e\u304b\u3092\u660e\u78ba\u306b\u3059\u308b<br><span style=\"font-size: 1rem; line-height: 1.714285714;\">\u3000\u3000\u3000\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30df\u30c3\u30af\u30b9\uff08Marketing Mix\uff09<br><span style=\"font-size: 1rem; line-height: 1.714285714;\">\u3000\u3000\u3000\u3000\u3000\u30cb\u30fc\u30ba \u21d2 \u30a6\u30a9\u30f3\u30c4 \u21d2 \u9700\u8981\u3092\u559a\u8d77\u3059\u308b<br><span style=\"font-size: 1rem; line-height: 1.714285714;\">\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u30cb\u30fc\u30ba\u30fb\u30fb\u30fb\u4f55\u304b\u306e\u4e0d\u8db3\u3092\u611f\u3058\u3066\u3044\u308b\u72b6\u614b<br><span style=\"font-size: 1rem; line-height: 1.714285714;\">\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u30a6\u30a9\u30f3\u30c4\u30fb\u30fb\u30cb\u30fc\u30ba\u304c\u5f62\u306b\u306a\u3063\u305f\u3082\u306e<br><span style=\"font-size: 1rem; line-height: 1.714285714;\">\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30df\u30c3\u30af\u30b9\u3068\u306f\u4e0a\u8a18\u306e\u6d41\u308c\u3067\u30cb\u30fc\u30ba\u3092\u6e80\u305f\u3059<br><span style=\"font-size: 1rem; line-height: 1.714285714;\">\u3000\u3000\u3000\u30fb\u5b9f\u65bd\uff08Implementation\uff09<br><span style=\"font-size: 1rem; line-height: 1.714285714;\">\u3000\u3000\u3000\u3000\u3000\u7d44\u7e54\u304b\u3089\u307f\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\uff08\uff14P\uff09<br><span style=\"font-size: 1rem; line-height: 1.714285714;\">\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u30fb\u30d7\u30ed\u30c0\u30af\u30c8\uff08\u88fd\u54c1\uff09<br><span style=\"font-size: 1rem; line-height: 1.714285714;\">\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u30fb\u30d7\u30e9\u30a4\u30b9\uff08\u4fa1\u683c\uff09<br><span style=\"font-size: 1rem; 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line-height: 1.714285714;\">\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u30fb\u4eba\u7684\u8ca9\u58f2<br><span style=\"font-size: 1rem; line-height: 1.714285714;\">\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u30fb\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8<br><span style=\"font-size: 1rem; line-height: 1.714285714;\">\u3000\u3000\u3000\u3000\u3000\u9867\u5ba2\u304b\u3089\u307f\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\uff08\uff14C\uff09<br><span style=\"font-size: 1rem; line-height: 1.714285714;\">\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u30fb\u9867\u5ba2\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\uff08Customer Solution\uff09<br><span style=\"font-size: 1rem; line-height: 1.714285714;\">\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u30fb\u9867\u5ba2\u30b3\u30b9\u30c8\uff08Customer Cost\uff09<br><span style=\"font-size: 1rem; line-height: 1.714285714;\">\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u30fb\u5229\u4fbf\u6027\uff08Convenience\uff09<br><span style=\"font-size: 1rem; line-height: 1.714285714;\">\u3000\u3000\u3000\u3000\u3000\u3000\u3000\u30fb\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\uff08Communication\uff09<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><a href=\"https:\/\/yorozu.cloudfree.jp\/wordpress\/wp-content\/uploads\/2014\/06\/\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5.jpg\" rel=\"lightbox[2268]\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/yorozu.cloudfree.jp\/wordpress\/wp-content\/uploads\/2014\/06\/\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5-150x150.jpg\" alt=\"\" class=\"wp-image-2275\" srcset=\"https:\/\/yorozu.cloudfree.jp\/wordpress\/wp-content\/uploads\/2014\/06\/\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5-150x150.jpg 150w, https:\/\/yorozu.cloudfree.jp\/wordpress\/wp-content\/uploads\/2014\/06\/\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5-300x297.jpg 300w, https:\/\/yorozu.cloudfree.jp\/wordpress\/wp-content\/uploads\/2014\/06\/\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5.jpg 500w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><figcaption class=\"wp-element-caption\">\u5b9f\u65bd<\/figcaption><\/figure>\n\n\n\n<p><span style=\"font-size: 1rem; line-height: 1.714285714;\"><span style=\"font-size: 1rem; line-height: 1.714285714;\"><span style=\"font-size: 1rem; line-height: 1.714285714;\"><span style=\"font-size: 1rem; line-height: 1.714285714;\"><span style=\"font-size: 1rem; line-height: 1.714285714;\"><span style=\"font-size: 1rem; line-height: 1.714285714;\"><span style=\"font-size: 1rem; line-height: 1.714285714;\"><span style=\"font-size: 1rem; line-height: 1.714285714;\"><span style=\"font-size: 1rem; line-height: 1.714285714;\"><span style=\"font-size: 1rem; line-height: 1.714285714;\"><span style=\"font-size: 1rem; line-height: 1.714285714;\"><span style=\"font-size: 1rem; line-height: 1.714285714;\"><span style=\"font-size: 1rem; line-height: 1.714285714;\"><span style=\"font-size: 1rem; line-height: 1.714285714;\"><span style=\"font-size: 1rem; line-height: 1.714285714;\"><span style=\"font-size: 1rem; line-height: 1.714285714;\"><span style=\"font-size: 1rem; line-height: 1.714285714;\"><span style=\"font-size: 1rem; 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